How GOSS found its sound

October 2023Where it began

One teacher, one phone call

Lukas was already making music and selling his first songs, and he was curious about building a business. His economics teacher, Edita Naidaitė, kept encouraging him to turn the music into a real company.

So he asked the one friend he knew would say yes: Modestas. Together they started GOSS as a student company in the Lithuanian Junior Achievement programme at Kauno Maironio universitetinė gimnazija.

Autumn 2023First try

DJ nights at our school

The first event was a disco at our own school: Lukas on the decks, Modestas on everything else, from the playlist to the lights to getting people through the door. About twenty people danced, and we loved it. More nights followed in the school hall, including Halloween and a winter disco.

It was fun, but it was hard to earn money from and even harder to grow. We needed something that could scale.

Christmas 2023Second try

Songs made to order, and our first award

Next we added personal music greetings: custom songs for weddings and other big days. Every track took a long time to make by hand, so this did not scale either. We looked at building an app for AI-made songs, but tools like that already existed and we could not find a way to stand out.

At the Christmas Student Company Expo 2023 we still won the award for best teamwork. That was when we knew we worked well together: Lukas the creative, Modestas the strategist.

2024First milestone

On stage at eighteen

Lukas was invited to speak at the EFEKT 2024 conference: about his story, about making music, and about what it means to start a business in sound at eighteen.

2024Third try

Music for ads, and three awards at one fair

We kept the DJ nights and started offering background music for companies’ ads. With that we went to the International Student Company Expo 2024 in Kaunas and came home with three awards: best student company of the Kaunas region, best marketing strategy and third place overall. Usually a team takes home one award at most.

2024Proof of concept

A hackathon win

At the LJA Alumni x Junicorns hackathon we sharpened the idea, built a proof of concept and won a prize of legal services, exactly what a young company needs.

2024Fourth try

Sonic branding, and 2nd place in Lithuania

Then we redefined everything. Instead of single tracks, we would build a company’s whole sound identity: its logo, motto, mission and vibe in one place, turned into a jingle that our team writes, refines and checks for quality.

With that idea we reached the National Student Company Expo 2024 and won second place out of about 900 student companies in Lithuania. We had put countless hours into it, and we were over the moon.

2024Behind the scenes

The work nobody sees

Behind every fair were long evenings, video calls, building our own stand and printing our own stickers. Our mentor, Edita Naidaitė, helped us with everything along the way.

2024Selected

Ateities Vizionieriai

We were selected for the Ateities Vizionieriai (Future Visionaries) camp. A great experience, and more people who helped us grow.

TodayStill going

From student company to studio

Many mentors and people have helped us keep evolving since then. Today GOSS is a sonic branding studio working from Lithuania and Germany, making jingles and sonic logos for real clients. And we are still working to make it better.