Why a sonic logo
People hear it even when they are not looking at the screen, and after a few repetitions they connect it with you. Unlike a visual logo, it works on the radio, in podcasts, on the phone and with the screen off.
A sonic logo, also called an audio logo or sound logo, is the shortest form of your brand’s sound: a few seconds that close an ad, open a video or play when your app starts. Think of Netflix’s “ta-dum” or Intel’s five notes.
People hear it even when they are not looking at the screen, and after a few repetitions they connect it with you. Unlike a visual logo, it works on the radio, in podcasts, on the phone and with the screen off.
A sonic logo works best as the core of a wider sound identity: jingles, music for ads and UI sounds built on the same motif, so every sound points back to you.
Usually a few seconds. Short enough to close any ad or video, long enough to be recognised.
A sonic logo is a short signature of a few notes, usually without words. A jingle is longer and often carries a melody or a line about your brand. Many brands use both, built on the same motif.
Everywhere: at the end of ads, in videos and podcasts, in your app, at events and on the phone. The copyright is fully transferred to you.
Start with a free sound audit: a short call about how your brand could sound. No commitment.